Currency of Power

Currency of Power

The Retail Solution for Euro Stablecoins

Why Europe's digital currency future depends on retailers, not issuers

Nicolas Colin's avatar
Marieke Flament's avatar
Nicolas Colin
and
Marieke Flament
Jul 08, 2025
∙ Paid

Euro stablecoins command less than 1% of a $250 billion market despite the euro representing 20% of global foreign exchange reserves. This failure stems from a fundamental business model impossibility under current European conditions, not technical shortcomings.

The mathematics reveal why. Stablecoin issuers generate revenue primarily through interest o…

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